Reasoning that further investment is warranted on the fact that the resources already invested will be lost otherwise, not taking into consideration the overall losses involved in the further investment .
Examples:
- I have already paid a consultant $1000 to look into the pros and cons of starting that new business division. He advised that I shouldn’t move forward with it because it is a declining market. However, if I don’t move forward, that $1000 would have...
Synonyms: argument from inertia, concorde fallacy, finish the job fallacy