Attempting to get the audience to devalue reason and intellectual discourse, or devaluing reason and intellectual discourse based on the rhetoric of an arguer.
Examples:
- Anthony: You know what’s wrong with us today? We think too much! We need to act more with our heart and gut! Today is the first day of the rest of your life! Sign up for my 30-day program now for just $999.99! Audience: (Cheers uncontrollably).