When an attempt is made to win support for an argument, not by the strength of the argument, but by using flattery on those whom you want to accept your argument. This fallacy is often the cause of people getting tricked into doing something they don’t really want to do.
Examples:
- You should certainly be the one who washes the dishes—you are just so good at it!
Synonyms: apple polishing, wheel greasing, brown nosing, appeal to pride/argumentum ad superbiam, appeal to vanity