In place of evidence, attempting to establish a connection to the audience based on being a “regular person” just like each of them. Then suggesting that your proposition is something that all common folk believe or should accept.
Examples:
- My fellow Americans, I am just like you. Sure, I have a few private jets and homes in twelve countries, but I put on my pants one leg at a time, just like you common people. So believe me when I say, this increase in taxes for the common folk is just what we all need.
Synonyms: appeal to the common man