Miss The Boat

to lose an opportunity

Examples:

  • Don’t miss the boat. You should buy that stock now.
  • If you are not paying attention to what the customer is saying, you’ll miss the boat.
  • They really missed the boat by delaying the rollout of their wireless features.
  • If you don't register before the deadline, you'll miss the boat entirely.

Origin: In the old days people travel by ship and the departures were infrequent. So if you missed the boat you might have lost an opportunity to travel.

Synonyms: miss the bus, miss the opportunity, be too late